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How to Write a Hi-Fi Communication Brief: Profiling the Target Audience

Writing clear, concise and compelling copy always begins with clear, precise and insightful thinking. And that beginning is the Communication Brief ... The post How to Write a Hi-Fi Communication...

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Copywriting, Ideas Making and the Act of Seeing.

Whenever you’re looking for an idea, what you're actually doing is trying to see the invisible. When you see it, you proceed to express it in art and copy. You are making the invisible visible. The...

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Tone is Attitude; Attitude is Tone.

The clearer your attitude, the better your writing. Whatever your view/feeling, it’s going to come through your writing and colour your words in a particular shade of tonality. The post Tone is...

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Transcranial Direct Current Stimulation (tDCS) or to Defer Censoring Story

Your frontal and temporal lobes have a lot to do with great writing. This post explains the how and the why. The post Transcranial Direct Current Stimulation (tDCS) or to Defer Censoring Story appeared...

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Take Your Copywriting for a Walk

It takes about twenty minutes of walking for the miracle to happen. And it always happens. About twenty minutes in (approximately 3,556 steps), the monkey-chatter of my brainwaves (Beta frequencies of...

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